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+The iconic Italian automaker, Ferrari, opened its first showroom in New Delhi, despite doubts that a high end sports car could be successfully marketed in a country with relatively weak infrastructure.
Roads in India are notorious for their potholes, high speed bumps, nebulous traffic and the occasional wandering cow. In 2007, hoping to test that perception, Ferrari drove two cars across India, piling up a total 11,000 km in 16 states. Despite the roads and infrastructure being far from perfect, the drive along with improvements in the past few years convinced Ferrari that now is the perfect time to test the Indian market.
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